Are you talking pattern or company? For pattern I've always liked Max-1 but will also be using the new Fusion from First Lite this year. I am huge fan of First Lite, really like their gear and I like the new pattern. I think it will work well in a variety of terrains. Also can't go wrong with Sitka and the optifade open country.
I just switched from typical Midwestern hunting camo to Kuiu Verde. I really like the mixture of lights and darks. Especially for the area that I hunt.
I made my husband get me all Max1 pattern. I found ladies sizes and shapes made by Prios and that's what prompted my choice. Not too scientific I know.
find myself mostly just using simple earth tones on my clothing, also have a set of optifade open country that i like as well. all depends on the temperature and exertion levels. i think camo in some situations is overrated but its whatever makes you feel confident in your pursuit.